When Your Message Clicks, So Do Your Customers.

Ever feel like your tech solution solves real problems, but your sales pitch doesn’t land? Ready to align your message with what your market is already looking for? Yes? Then let’s turn your story into your sales edge.

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Stories are remembered up to 22 times more than facts alone.
- Stanford University, Women’s Leadership Lab

Change Management

Align Your Team.
Speak with One Voice.

Ever feel like your tech solution solves real problems, but your sales pitch doesn’t land? Ready to align your message with what your market is already looking for? Yes? Then let’s turn your story into your sales edge.

Growth Enablement

Make Your Message a Sales Tool.

Your product is powerful. We craft the story that sells it turning complex ideas into clear, compelling value at every stage of the funnel.

What People Say About Working With Hayley

Real results from real teams who turned clarity into conversions.

Hayley’s impact went beyond the brief. She brought a vision that fit our business, customised it, and delivered results. 

Douglas Cheah
Director irwinSolutions

Hayley’s professionalism, results-driven mindset, and strong communication skills made her a standout contributor. 

Ryan Webb
CEO, St George Dragons

Led our second-largest revenue market and grew it into the largest at the time of her departure.   

Ashley Myatt
Sales Manager - WIN Network

Some testimonials reflect Hayley’s work in previous roles and partnerships, demonstrating her impact across different contexts.

The Process

How It Works

From friction to flow in three simple steps.

Step 1: Clarity Call

We kick off with a deep-dive discovery session. This is where we identify where your message is falling flat, whether it’s internal misalignment, value confusion, or just too much complexity. Together, we set the direction for high-impact changes.

Step 2: Message Mapping

Most sales fail not because the product’s wrong, but because the pitch doesn’t invite the buyer to imagine their world with less friction. Your client should be the hero of your value story.

Step 3: Growth Enablement

You can’t manage what you can’t measure. We’ll create a playbook for success across the customer journey.

Step 1: Clarity Call

We kick off with a deep-dive discovery session. This is where we identify where your message is falling flat, whether it’s internal misalignment, value confusion, or just too much complexity. Together, we set the direction for high-impact changes.

Step 2: Message Mapping

Most sales fail not because the product’s wrong, but because the pitch doesn’t invite the buyer to imagine their world with less friction. Your client should be the hero of your value story.

Step 3: Growth Enablement

You can’t manage what you can’t measure. We’ll create a playbook for success across the customer journey.

About Hayley

From Red to Green

“Cockinos” means red in Greek. Red symbolises friction and uncertainty: the tension that sits at the edge of change. It’s the moment before clarity. And that’s where we begin.

“Consulting” is about partnership, diagnosing challenges, designing strategy, and enabling sales teams. With clarity and connection, we move together toward growth, arriving at greener pastures.

That journey—from friction to flow, from red to green—lives inside the name Cockinos Consulting.

With a background in commercial sales and over a decade as a writer, I work at the intersection of sales and storytelling. Because story moves us to act. It shows, rather than tells, how business and life can be brighter.

I empower teams to speak clearly, connect deeply, and close confidently.

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